The biggest group of our golfers should be using every advantage there is to make ball striking easier.
If your handicap is between 10 and about 15 to 18, then use technology to change your magic number.
Sometimes you wish you had one, at other times you’d prefer the other. So have them both.
The very best ball strikers playing for money take advantage of anything that helps consistency. Should you?
There’s an excellent reason to come along with your driver and let us change your game.
Speed matters, but it’s easy to increase.
The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but the tee shot distance difference is greater than it should be.
Some traditionalists want to hang on to the past. Well, we like some of the improvements.
Nothing is going to stop progress, not even the rule-makers.
Golfers are generating more ball speed in their 60’s than they did in their youth. How is that possible?
If you think that what went before was fast, then you have a shock coming your way.
The big idea for 2019 golf ball and golf clubs appears to be speed.
Don’t believe what you see in online fitting tools. There’s no match of swing speed to shaft flex and here’s the proof.
There are myths and misunderstanding we need to clear up.
Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball travels your biggest concern?
On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that improvement?
Adjustability used to come at the expense of some forgiveness. Maybe not now.
There is an argument that the biggest leap forward in performance is not the actual design of golf clubs but our improved understanding of impact, launch and ball flight. Are we about to make another ... See more
Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball travels your biggest concern?
On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that improvement?
Adjustability used to come at the expense of some forgiveness. Maybe not now.
There is an argument that the biggest leap forward in performance is not the actual design of golf clubs but our improved understanding of impact, launch and ball flight. Are we about to make another ... See more
Fit your driver for your launch DNA and not only will you get more performance, it will be your friend for much longer.
Sometimes changing your trajectory reduces the danger from the tee.
Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that along with more distance, you’ll be straighter too.
When you read magazines they have to make assumptions about who you are. We don’t. We’re interested in your own Launch DNA.
Actually you’re one in several thousand. And it should matter to you.
“Short-siding” yourself around the green doesn’t have to be as big a challenge as our equipment sometimes makes it.
Do you know that Grind design is very important if you want to make greenside shots easier?
The right Grind can make a big impact on your Wedge shot-making performance.
Do different Grinds on your wedges make a difference?
Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to most golfers.
You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impact, so there’s an easy way to improve.
There are many variables that impact on the backspin created at impact. Understanding some simple physics helps us
to get to the right combination of launch angle, ball speed, and spin rate to ...
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Lift will play a significant part in getting your next flight off the ground. Back spin generates lift for your golf ball, but how much is too much for you?
Looking for a 260 yard+ tee shot with an average swing speed?
Launching it higher will help. Just how high would you need to launch your tee shots?
Did you know a Tour Professional is more accurate from 175 metres in the fairway than from 100 metres but in the rough?
Understanding your strike pattern should influence your next step.
You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impact, so there’s an easy way to improve.
There are many variables that impact on the backspin created at impact. Understanding some simple physics helps us
to get to the right combination of launch angle, ball speed, and spin rate to ...
See more
Lift will play a significant part in getting your next flight off the ground. Back spin generates lift for your golf ball, but how much is too much for you?
Looking for a 260 metre+ tee shot with an average swing speed?
Launching it higher will help. Just how high would you need to launch your tee shots?
Sensational technology in two great Drivers. Choosing the right one, and then setting it up with the perfect fitting
If you’re going to invest in new golf equipment, then please follow our guide.
You’re playing an approach shot into the green. You’ve got a target. You’re telling yourself it’s large. “No big deal.
”You’re settling over the ball with really positive swing thoughts.
Hold ...
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Everyone has at least one hole that spoils the card or round too often.
If it’s a long Par 4, for most of us, it’s usually not the tee shot that causes us the challenge. The approach shot often ...
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If you want to experience the fulfilment of more approach shots hitting their targets, then there are two steps to follow.
Just how difficult is it to find the right combination of shaft length, lie angle, shaft type, and shaft flex to match your golf swing? It’s 1 out of how many?
If you want to hit better Iron shots, then remember accuracy starts with the right combination of lie angle and shaft length. There are usually over 150 to choose from.
It’s just an Iron, from a set. This one’s a #7 Iron. You’re about to use it for your 2nd shot after a smoking-hot tee shot. The green’s guarded with water on the right, bunkers at the front.
Now ...
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The Odyssey Tank Putters put your larger muscles in control of your putting stroke. Your consistency of distance will improve.
The visual cues on the Odyssey O-Works V-Line Fang CH Putter mean you’re in no doubt about the sweet spot location.
The Odyssey O-Works #7 Putter allows you to increase the MOI by changing perimeter weighting. As much added consistency as you can get.
The quickest way to reduce, even remove 3-putts from your scorecard, is to improve your distance control with your Putter.
On the range, practise a slower, wider and more even tempo swing.
Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.
There are three checks you should think about if you want to have a Fairway Wood that offers you the potential of recoveries made, and opportunities taken.
Improvements will translate into not just a better score,
but the added pleasure of more shots hit more sweetly.
From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you maddeningly short.
If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’s where the problem might lie.
HOW FAR DO YOU really hit your #5 Iron?
The revolution in Iron design is much more than a ‘faster face’.
Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.
A #7 Iron is between 1 and 1½“ shorter than a #5 Iron
Whatever distance you can hit a #7 Iron, think again.
So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so wrong.
With a #7 Iron the right shaft can add up to 15 yards of carry distance.
Swinging faster is just one of the factors in hitting a golf ball further.
A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, after a fitting.
A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accurate, by making his Lie Angle just 1° Flatter.
Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.
Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the next hole?
The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play different short shots.
From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in your bag?
Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. But so is the state of your equipment.
The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-shot routine and aim.
When you watch the top Professionals’ Putting, it is really unbelievable to note just how much better they are than a regular golfer.

The big equipment ideas in 2017: Soft compression

For a long while some discredited softer compression golf balls. The story was, “overpower the ball, and it’s going nowhere”.
Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and lighter, offers the designer “discretionary weight”.
As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rules to restrict the maximum spring off the face (CoR) and the maximium clubhead forgiveness (MOI) to ... See more
A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even more spin and control.
That does rather divert us from the real issue with grooves. They wear.
In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 years.
The better manufacturers have now mastered creating cores that have a high energy transfer (for fast ball speed) from a low compression (for great feel).
If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about new releases of golf balls having lower compression to create a softer feel. Let’s start with the ... See more
You might not be trying to win a Major, but are you taking advantage of the improvements in golf ball technology?
Even if golf is a social adventure with a group of friends, with the final score mattering less than the enjoyment together, there’s a reason to get fitted for the best tee shot result.
You’d be amazed at how often we can deliver improvement without changing your driver.
Last week we reproduced some research into tee shot distances with the driver. It highlighted that we’re certainly playing a different game to the Tour Professionals.
Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that showed us the average distances regular golfers hit their driver.
In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.04 in smash factor
(ball speed / clubhead speed) would add nearly 11 yards to your tee shot ...
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Three golfers, two who swing quite aggressively but struggle to find the hitting zone are several yards shorter than the golfer with very steady swing speed who does find the hitting zone.
For the average swing speed golfer, just improving their smash factor (that’s a measure of how close to the sweet spot they strike the ball) by 0.04 will add nearly 11 yards to their tee shot.